International Design Firm of the Year

The jury was particularly sold on the firm’s clear design methodology and graphic aesthetic and sees in this underlying design concept a future scenario in which simple ingredients are effective identity carriers that also maximize functionality.The jury rewarded Guise with the award of Design Firm of the Year not so much for its grand portfolio, but because of its attempt to introduce once more notions of restraint and modesty in the field of interior architecture. Not so much as a style and certainly not as a reflection of a certain morality, but as a design methodology that leads in this case convincingly to a graphic aesthetic. Guise proofs that interior architecture is not only about the budget, but is about employing means – even modest means - intelligently in order to combine functionalist demands and a longing for identity. The jury recognizes in this approach a possible future for an interior architecture in times of ‘Changing Ideals’

Category Award
Location FRAME Magazine